Google Gemini powers Google's AI answers and a fast-growing assistant used by millions. For brands, that raises a pressing question: how do you get Gemini to mention you? Gemini SEO is the answer, and because Gemini is built by Google, much of what you already do for search applies.
What is Gemini SEO?
Gemini SEO is the practice of optimising content so Google Gemini and Google's AI Overviews understand, trust, and cite your brand. It's the Gemini-focused facet of Generative Engine Optimisation, sitting alongside optimising for ChatGPT and Perplexity under the broader goal of AI visibility.
How Gemini chooses sources
Gemini benefits from Google's deep understanding of the web. In practice it favours content that is relevant to the query, authoritative, well-structured, and often already performing well in Google Search. Clear entities and structured data make it easier for Gemini to identify and cite you, the same foundations that power Google AI Overviews.
Because Gemini is Google's model, strong Google SEO is your head start, then entities, answers, and schema do the rest.
How to optimise for Gemini
- Keep your Google SEO strong. Solid technical SEO and rankings feed Gemini.
- Define your entity clearly so Google connects content to a trusted source, see entity SEO.
- Answer questions directly in a structure Gemini can extract and attribute.
- Add structured data to remove ambiguity about what your content means.
- Build authority through digital PR so Gemini trusts your brand.
Gemini is one engine of many
Optimising for Gemini shouldn't happen in isolation. The same entity-rich, well-structured, authoritative content also wins citations in ChatGPT and Perplexity, which is why Kay & Co. treats Gemini SEO as part of one connected AI SEO strategy. Explore more in our resources library.
Frequently asked questions
Gemini SEO is the practice of optimising content so Google Gemini and Google's AI Overviews understand, trust, and cite your brand. It is the Gemini-focused facet of Generative Engine Optimisation.
Gemini draws on Google's understanding of the web, favouring relevant, authoritative, well-structured content, often pages that already perform well in Google Search, plus clear entities and structured data.
They overlap heavily because Gemini is built by Google and leans on similar signals. Strong traditional SEO helps, with added emphasis on entities, direct answers, and structured data for citation.